Content & Creation

This team is like Messi’s legs: the left and right parts of the brain always know where the other is. And that’s how brilliant ideas come about. And do you know what the best thing about those ideas is? They hit targets, too!

Content & Creatie

The paths to your target group are many. And here at Happy Horizon, we know those paths better than anyone. But once you’ve arrived at your target group, there’s one more path to take. And that’s to get inside your customer’s head. This is the point where our Content & Creation people get excited: a magical team of intuitive freethinkers and stylists. We push boundaries to surprise clients, adding originality and inspiration. And to do so, we use insights from data research and behavioural psychology.

Based on previously mapped out customer journeys, we combine proven mechanics and original ideas that resonate with the target group and spur them into action. Applied creativity results in sticky stories, attention-grabbing expressions and first and foremost, resounding success. And because we re-measure and analyse our campaigns, we can keep honing our creative work. Our shared knowledge and the results grow as a consequence.

Want to chat some more about concept?

Wouter Aarts
Managing Director Happy Cactus
0031 (0)6 33 71 21 57

Sindy de Vries
Group Creative Director
0031 (0)6 24 20 32 29

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Media and Campaign Management

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